Melanie D’Arcy – Copywriter for B2B SaaS, Natural Health, and Personal Development Brands
Hello! My name is Melanie, and I’m a copywriter and content marketer for companies in the B2B SaaS, alternative health and wellness, and personal development fields.
But enough about me, who are you?
(Kidding, kind of – there’s lots more on me below.)
Seriously though, the purpose of this little corner of the interwebs is to support you. So what brings you here today?
If your resources are stretched thin and you’re looking for effective, high-converting copy then – you’re in the right place. You’re in capable hands with a proven and professional writer.
If that’s enough to entice you, feel free to contact me now.
If you’d like to learn more about my background and exactly why I’m positioned to help specific markets grow, then please keep reading!
“Okay, so why did you choose your niches?” you may ask
First of all, I love B2B SaaS because I’m passionate about the potential of technology to help create a better future for humans.
I enjoy pulling out the leading feature of a software solution to help ideal end-users appreciate the value of a SaaS product in a crowded marketplace. I also live for working with smart people in a visionary space!
Across e-commerce channels, it’s a pleasure to connect brands with the most eager and appreciative target customers.
Natural Health and Personal Development
As far as natural health and personal development… Well, these topics have deep roots in the story of my life…
The full story is coming soon. But for now I can tell you that after an emotionally difficult young adulthood, I found my way into the full spectrum of holistic modalities.
Over the years, I’ve devoted myself to:
- qigong, acupuncture, and Chinese tonic herbs
- yoga and ayurvedic treatments
- herbal infusions and superfoods
- cutting-edge supplements
- organic and gmo-free everything
- using recommendations from the Weston Price Foundation
- sound healing
- fasting, cleansing, and detoxing
- ecstatic dance
- fitness and weight-lifting
- high-performance methods
- and longevity studies
And nowadays, I have my own site devoted to deep wellness and success for visionary entrepreneurs.
My Writing Chops
Clarify and Collaborate are my code words when it comes to working with clients.
In general, I strive to help growing companies clarify the connection between their customers and their brands.
How? By going deep into the worlds of both. And then delivering through copywriting and other marketing services in a collaborative process!
And I’ve come to respect the power of storytelling in copy. The human brain is, very simply, wired for stories. You’ve got to paint a picture, get the images of possibility flowing in your reader… and only then do you move into reasons, features, and handling objections.
Direct Response Copywriting
As a trained direct-response copywriter – I’m here to help you get buttons clicked and credit card details entered.
I was trained in this fine art (with a dash of science) by the American Writers and Artists Institute, the industry-recognized leader in copywriter training.
My AWAI training includes email, landing pages, blogging, sales letters, and writing Google ad copy.
I’ve also studied conversion copywriting under Copy Hackers.
Content Marketing Writing
My content writing includes articles, blog posts, web copy, case studies, and email content. I’m well-versed in affiliate marketing strategies.
As far as certifications, I’m Hubspot-certified when it comes to SEO and Content Marketing strategy.
Additionally, I also have an active content site that I write for in the holistic health and coaching space.
Finally, I’m a published author with several articles about sustainability that appeared in HopeDance magazine, and an ongoing B2B SaaS blog series, as of the summer of ’22.
I’m proud to say that this year I earned the Klaviyo Product Certification and Hubspot’s Email Marketing Certification. And believe it or not, I actually enjoy setting up flows and campaigns in Klaviyo… (Though I love connecting brands with customers through writing even more!)