About

Hi, I’m Melanie. I’m an email marketer and copywriter for the B2B SaaS, e-commerce, fitness, and alternative health and wellness fields.

I provide marketing services including email list management and copywriting. (With a touch of content writing still happening on the side.)

By being good at what I do, I make sales easy for you.

Work with me and get: a Quintuple Threat

  1. Sales writing chops
  2. Thought leadership
  3. Tech skills
  4. Niche specialization (B2B SaaS, e-commerce, and wellness)
  5. Someone professional and easy to work with

You’ll also have access to the unique background I leverage throughout my copywriting work. It includes:

  • Traveling and living all over the US and abroad
  • Life experiences that have taken me deep into human psychology, big emotions, and spiritual practices
  • Almost a decade socializing across all social strata of NYC
  • Over a decade spent studying with the best online marketing and copywriting gurus
  • A lifestyle steeped in alternative and natural health practices
  • Experience working in green building materials sales
  • A tech-geek sensibility for SaaS products
  • I grew up deeply Christian, so I’m not afraid or unaware of that world either

The net results?

Big Insight. Knowledge of how to ethically press the buttons of human psychology. Business-changing results for my clients.

My Core Values

Creativity

Creativity is the engine for what I do. Nuff said. I can go wild with this when called for… But I always know when to go by the copywriting best practice: “Clear over clever.” (Which is most of the darn time.)

Collaboration

I bring a deeply collaborative approach to every project. Each project is a partnership between me and other creative and responsible players.

Trust

You can trust me to bring reliable, ethical, and on-time results for your business. I also aim for clear and transparent communication throughout the process.

Profit

You don’t have a business without a bottom line, no? Focus on numbers and ROI is what makes me a money-making pro, not a hobbyist. Let me do for you what I do for myself…

Connection

It’s all connected, man. Customer, product, brand, clients… all of our hopes and dreams. Deep listening and empathy is brought to everything I do.

My Vision

To create win-win situations for my clients, their partners, and my own business. And to be a world-class marketer who matches profound creativity with total clarity and integrity.

Sound like a match for your own mission and vision? Go ahead and schedule a strategy session with me!