About

You’re looking for someone to help you build your business. (And not just be another expense.) 

I get it. 

Hi, I’m Melanie, a copywriter, email marketer, and copy-driven “CRO person” for wellness and personal growth brands.

While I’ve got a compassionate heart and a solid ethical compass, at the end of the day – we’re running a business here.

So whether optimizing your email or sales funnels, I keep my eye on your sales numbers at all times. Not only are those numbers the ultimate measure of our work together, they also drive decision making. That way we can get to your revenue goals as fast as possible.

Work With Me And Get: a Quintuple Threat

  1. Copy strategy, including writing chops
  2. A trained “killer” in funnel testing and optimization
  3. Tech skills
  4. Professional and easy to work with
  5. Thought leadership in wellness and personal development

More on the Topic of Thought Leadership

As a wellness or personal development brands, you’ll have access to the unique background I leverage throughout my copywriting work. It includes:

  • Over a decade spent studying with the best online marketing and copywriting gurus (I took my first “expensive” online business course in 2012)
  • Traveling and living all over the US and abroad (Am an American currently living in Europe.)
  • Life experiences that have taken me deep into human psychology, big emotions, and spiritual practices
  • Almost a decade working in NYC catering and rubbing elbows across all possible social strata…
  • A nouveau-hippie lifestyle steeped in alternative and natural health practices
  • Experience working in green building materials sales
  • A tech-geek sensibility for SaaS products (when needed)
  • Growing up deeply Christian, so I’m not afraid or unaware of that world either

The net results?

Big Insight. Knowledge of how to ethically press the buttons of human psychology. Business-changing results for my clients.

Even More About My Background in Wellness, Fitness, and Personal Development

As far as wellness, fitness, and personal development… Well, these topics have deep roots in the story of my life… The gist is that after an emotionally difficult young adulthood, I found my way into the full spectrum of holistic modalities. Over the years, I’ve delved into:

  • Qi Gong, acupuncture, and Chinese tonic herbs
  • Yoga and Ayurveda
  • Herbal infusions and superfoods
  • Cutting-edge supplements
  • Organic and GMO-free everything
  • Guidelines and recipes from the Weston Price Foundation
  • Fertility, pregnancy, and post-partum info
  • Diastasis recti recovery
  • Sound healing
  • Meditation
  • Fasting, cleansing, and detoxing
  • Ecstatic dance
  • Christian prayer
  • Coaching
  • Longevity studies

On top of all that soft “hippie stuff,” I grew up going to gym. From age eight I was cycling, doing the stair machine, step aerobics and reading Shape and Fitness magazines. 

Fast forward to today, I’m passionate about strength-training, and I’m slowly working my way through a high performance coaching program based on stoic philosophy. For 4 months I ran my own email list devoted to gentle fitness high-performance for creative entrepreneurs.(Version 2.0 is coming in 2025!)

My Core Values

Creativity

Creativity is the engine for what I do. Nuff said. I can go wild with this when called for… But I always know when to go by the copywriting best practice: “Clear over clever.” (Which is most of the darn time.)

Collaboration

I bring a deeply collaborative approach to every project. Each project is a partnership between me and other creative and responsible players.

Trust

You can trust me to bring reliable, ethical, and on-time results for your business. I also aim for clear and transparent communication throughout the process.

Profit

You don’t have a business without a bottom line, no? Focus on numbers and ROI is what makes me a money-making pro, not a hobbyist. Let me do for you what I do for myself…

Connection

It’s all connected, man. Customer, product, brand, clients… all of our hopes and dreams. Deep listening and empathy is brought to everything I do.

My Vision

To create winning email promotions and automations for my clients, their partners, and my own business. And to be a world-class marketer who matches profound creativity with total clarity and integrity.

Sound like a match for your own mission and vision? Go ahead and schedule a strategy session with me!