Copy Portfolio
Email Copywriting
Full Email Campaigns:
12-email promotional campaign for the 2024 National Conference on Student Life (Student Version) This email campaign consisted of a 12-email campaign sent to both US college students and their campus advisors. (The additional 12 emails that target student advisors are very similar to the student version, and are available upon request.)
10-email campaign for AWAI’s Ultimate Email Copywriting Mentorship with Guillermo Rubio (Spec) This email campaign was written to promote the AWAI course “Money-Making Websites.” It includes six promo emails designed to be sent over five days, two “clicker emails”, and a two-email welcome series.
Welcome/nurture drip email sequence for a B2B SaaS product (Spec)
Cold email campaign for NYC’s top women’s fitness PR company (Spec) Features seven emails sectioned by Value, Authority, and Conversion stages, and gradually sent to a more engaged list.
For internationally known Qi Gong teacher Lee Holden (as seen on American Public Television, The Shift Network, Mindvalley, Wellness Mama, NBC, and Glo):
Qi Gong for Healthy Eyes Workshop Promo Emails. **The February 2024 Qi Gong for Healthy Eyes Workshop was Holden QiGong’s best-selling workshop of all time… out of 35+ previous workshops!
How to “flow” like an Olympic athlete
Why “proprioception” is the key to unlocking better balance
How to keep your teeth in your mouth
Qi Gong for Better Balance Workshop Promo Emails – November 2023
I had the craziest vision (no psychedelics)
Nurture email: My fateful encounter in a Brooklyn bookstore
Qi Challenge Emails – Internal List Activation – Summer 2023
Piercing the Veil Qi Gong Workshop Email Creatives
Yin Yang Qi Gong Workshop Email Creatives
Winter 2023 Qi Challenge Promo Email Creative
Fatigue Workshop Email Creatives
Spring 2023 Qi Challenge Promo Email Creative
E- commerce:
Wetcat Turkish Towels – Abandoned Cart Email 1 (spec) | See full image
Wetcat Turkish Towels – Abandoned Cart Email 2 (spec) | See full image
30% off promotion on Catalina soap for New Sky Wellness (spec) | See full image
Emails for my personal email list delivering “sustainable high performance” tips:
become whoever you want (in 2 easy steps)
Standalone spec emails:
Affiliate swipe email for a women’s heart health supplement
Email selling a copywriting course
Full Funnel Copywriting Campaigns
A 5-part spec campaign for a yoga-basketball product. Includes a blog post, google ad, landing page, email, and mini-sales page.
Social and Ad Copy
Blue Dragon Qi Gong Workshop Facebook Ad Copy – April 2024
Qi Gong for Healthy Eyes Workshop Facebook Ad Copy – February 2024 (Holden Qi Gong’s best-selling workshop ever):
Winter 2023 Qi Challenge Facebook Ad Copy (The first ad beat the existing control by 15%)
Qi Gong for Better Balance Facebook Ad Copy
Yin Yang Qi Gong Workshop Facebook Ad Copy
Powers of Power Workshop Facebook Ads:
A Google Ad for an SAT Prep Course
LinkedIn copy for carousel ad (also appeared on Facebook):
Sales Landing Pages
Blue Dragon Qi Gong Workshop Sales Page – April 2024
Qi Gong for Healthy Eyes Workshop – Sales Landing Page from February 2024
Qi Gong for Better Balance Workshop – Sales Landing Page from Fall 2023
Yin Yang Qi Gong Workshop Sales Landing Page from Spring 2023
Creative spec sales page riffing off a classic sales page – for another natural soap company
** Other sales pages I’ve been the principle researcher and copywriter for are available upon request
SEO/Website Copy
Locksmith Website for ACH Locksmith Madison in Madison, WI:
Residential Locksmith Service Page
Motorcycle Key Replacement Service Page
Priebe’s Creative Woodworking in Southwest Michigan:
Green Sky Cabin Rental in Wisconsin’s Northwoods:
Mid-West Data Depot in South Bend, Indiana:
Other – B2B
FAQ Page for Navaquest, a Sales and Marketing Training Company
About Page for the Madison Northside Business Association
Other – Health and Wellness
About Page for a small natural products company
Product Descriptions
Product Descriptions and Other E-commerce Copy for a Turkish Towel Brand
Natural soap product descriptions
(Looking for my content writing? That’s over here.)
Portfolio updated: March 25, 2025