Copywriting Portfolio

Email Copywriting

E- commerce:

Wetcat Turkish Towels – Abandoned Cart Email 1 (spec) | See full image

Wetcat Turkish Towels – Abandoned Cart Email 2 (spec) | See full image

30% off promotion on Catalina soap for New Sky Wellness (spec) | See full image

Full Email Campaigns:

10-email campaign for AWAI’s Ultimate Email Copywriting Mentorship with Guillermo Rubio (Spec) This email campaign was written to promote the AWAI course “Money-Making Websites.” It includes six promo emails designed to be sent over five days, two “clicker emails”, and a two-email welcome series.

Welcome/nurture drip email sequence for a B2B SaaS product (Spec)

Cold email campaign for NYC’s top women’s fitness PR company (Spec) Features seven emails sectioned by Value, Authority, and Conversion stages, and gradually sent to a more engaged list.

For internationally known Qi Gong teacher Lee Holden (as seen on American Public Television, The Shift Network, Mindvalley, Wellness Mama, NBC, and Glo):

Qi Gong for Healthy Eyes Workshop Promo Emails. **The February 2024 Qi Gong for Healthy Eyes Workshop was Holden QiGong’s best-selling workshop of all time… out of 35+ previous workshops!

Why “proprioception” is the key to unlocking better balance

How to keep your teeth in your mouth

Qi Gong for Better Balance Workshop Promo Emails – November 2023

Have you heard this story?

How I survived Christmas

My favorite holiday story

I had the craziest vision (no psychedelics)

Nurture email: My fateful encounter in a Brooklyn bookstore

Qi Challenge Emails – Internal List Activation – Summer 2023

Piercing the Veil Qi Gong Workshop Email Creatives

Yin Yang Qi Gong Workshop Email Creatives

Winter 2023 Qi Challenge Promo Email Creative

Fatigue Workshop Email Creatives

Spring 2023 Qi Challenge Promo Email Creative

Emails for my personal email list delivering “sustainable high performance” tips:

Standalone welcome email

my art-rock moment 🧑‍🎨🎵

become whoever you want (in 2 easy steps)

Standalone spec emails:

Affiliate swipe email for a women’s heart health supplement

Email selling a copywriting course

Restaurant review email

Full Funnel Copywriting Campaign

A 5-part spec campaign for a yoga-basketball product. Includes a blog post, google ad, landing page, email, and mini-sales page.

Social and Ad Copy

Blue Dragon Qi Gong Workshop Facebook Ad Copy – April 2024

Qi Gong for Healthy Eyes Workshop Facebook Ad Copy – February 2024 (Holden Qi Gong’s best-selling workshop ever):

Winter 2023 Qi Challenge Facebook Ad Copy (The first ad beat the existing control by 15%)

Qi Gong for Better Balance Facebook Ad Copy

Yin Yang Qi Gong Workshop Facebook Ad Copy

Powers of Power Workshop Facebook Ads:

A Google Ad for an SAT Prep Course

LinkedIn copy for carousel ad (also appeared on Facebook):

Sales Landing Pages

Blue Dragon Qi Gong Workshop Sales Page – April 2024

Qi Gong for Healthy Eyes Workshop – Sales Landing Page from February 2024

Qi Gong for Better Balance Workshop – Sales Landing Page from Fall 2023

Yin Yang Qi Gong Workshop Sales Landing Page from Spring 2023

Creative spec sales page riffing off a classic sales page – for another natural soap company

** Other sales pages I’ve been the principle researcher and copywriter for are available upon request

SEO/Website Copy

FAQ Page for Navaquest, a Sales and Marketing Training Company

About Page for the Madison Northside Business Association

About Page for a small natural products company

Green Sky Cabin Rental in Wisconsin’s Northwoods:

Home Page, Cabin Services Page

Mid-West Data Depot in South Bend, Indiana:

About, Services, FAQ Page

Locksmith Website for ACH Locksmith Madison in Madison, WI:

Residential Locksmith Service Page

Car Locksmith Service Page

Motorcycle Key Replacement Service Page

Home Page, FAQ Page, About Page

Product Descriptions

Product Descriptions and Other E-commerce Copy for a Turkish Towel Brand

Natural soap product descriptions

Portfolio updated: April 22, 2024