Hello, my name’s Melanie. I’m a digital marketer specializing in email marketing and copywriting.

(Nice to meet you!)

I can help you achieve your business goals by co-crafting the words and strategies you use online.

What brings you here today?

Time stretched thin and looking for effective, high-converting copy? Good news, you’re in the right place. You’re in capable hands with a proven and professional copywriter.

If that’s enough to entice you, feel free to contact me now.

Interested in email marketing services, comprised of email list management and copywriting? Excellent, I can help! Feel free to schedule a chat.

If you’d like to learn more about my background and exactly why I’m positioned to help specific markets grow, then please keep reading!

“Why should I hire you?”

That’s a great question, actually.

And here’s the answer.

You should hire me because I can help you grow your business and make more money.

How?

Well, again, I can help you with your email list management and copywriting. (While keeping a finger or two active in content marketing.)

I also:

• Understand today’s playing field
• Am collaborative and clear-thinking
• Always strive to deliver exactly what you need to get results – on deadline
• Offer fair pricing for the value I provide
• Am constantly developing my digital marketing skills so I can bring more value to you

How about this – I’ll tell you a bit about my general approach, training, and niches below. You can always click on my About page if you’d like to learn more about me personally.

If it seems like I’m a good fit for your project, I’m happy to chat about the possibility of working together.

Here we go!

Email Marketing

I’m proud to say that as of 2023 I’m a Klaviyo Partner.

Believe it or not, I actually enjoy setting up flows in Klaviyo… Especially because I know good segmentation and automation helps brands connect effectively with their customers. Add powerful, persuasive copy and just a touch of design (I’m a minimalist there) and – you’re off to the races!

I’ve also earned Hubspot and CXL’s email marketing certifications, and run my own email list.

Need a reliable hand for help running yours? You know where to turn.

Digital Marketing Strategy

In early 2023 I completed CXL’s Digital Marketing mini-degree. That includes training in Google Analytics, Landing Page and Email optimization, Content Marketing Strategy, Account Based Marketing, Project Management, and so much more.

I’m also Hubspot-certified in SEO and Content Marketing strategy, and well-versed in affiliate marketing strategies.

Writing Chops

Looking for direct response copywriting? Content writing? Or some hybrid between the two? (Email often fits the bill there.)

You’re in luck, I do all of the above.

Direct Response Copywriting and – Storytelling…

As a working direct-response copywriter – I’m here to help you get buttons clicked and credit card details entered.

I was trained in this fine art (with a dash of science) by the American Writers and Artists Institute, the industry-recognized leader in copywriter training.

My AWAI training includes email, landing pages, blogging, sales letters, and writing Google ad copy. I’ve also studied conversion copywriting under Copy Hackers.

As a working copywriter, I’ve come to respect the power of storytelling. The human brain is, very simply, wired for stories. You’ve got to paint a picture, get the images of possibility flowing in your reader… and only then do you move into reasons, features, and handling objections.

Content Marketing Writing

My content writing includes articles, blog posts, web copy, case studies, and email content.

As of late 2023, I’m involved in an original research project with a client. This has involved designing my first-ever long-form survey. Once it’s emailed out to thousands of people I’ll be crafting a lengthy blog post with our results at the end of this year. Look out for the report in my portfolio in early 2024!

Additionally, I also have an active content site that I write for in the holistic health and coaching space.

Finally, I’m a published author with several articles about sustainability that appeared in HopeDance magazine, and an ongoing B2B SaaS blog series, as of the summer of ’22.

“Okay, sounds good. How did you choose your niches?”

First of all, I love B2B SaaS because I’m passionate about the potential of technology to help create a better future for humans.

I enjoy pulling out the leading feature of a software solution to help ideal end-users appreciate the value of a SaaS product in a crowded marketplace. I also live for working with smart people in a visionary space!

Across e-commerce channels, it’s a pleasure to connect brands with the most eager and appreciative target customers. As someone passionate about wellness (see below), I’m a natural fit for health and fitness related e-commerce brands.

Natural Health, Fitness, and Personal Development

As far as natural health, fitness, and personal development… Well, these topics have deep roots in the story of my life…

The full story is coming soon. But for now I can tell you that after an emotionally difficult young adulthood, I found my way into the full spectrum of holistic modalities.

Over the years, I’ve delved into:

• Qi Gong, acupuncture, and Chinese tonic herbs

• Yoga and Ayurveda

• Herbal infusions and superfoods

• Cutting-edge supplements

• Organic and GMO-free everything

• Guidelines and recipes from the Weston Price Foundation

• Fertility, pregnancy, and post-partum info

• Diastasis recti recovery

• Sound healing

• Fasting, cleansing, and detoxing

• Ecstatic dance

• Fitness, from cardio to weight-lifting

• High-performance methods

• Coaching

• Longevity studies

And nowadays, I have my own site devoted to gentle fitness and high-performance for busy mom-preneurs.

Next Steps

You can find samples of my work on my portfolio page. To discuss your latest project, contact me here.

I look forward to working with you!