These days, the company with the biggest ad budget wins.

So how can you compete when CPMs are near all-time highs, and your current ad spend feels barely there?

The good news is there’s a “secret” system that unlocks it all.

A system that lets you:

* Fund your dream ad spend
* Get more customers into your funnel
* Watch profits climb (If you’re getting 1,000+ clicks a day on your product pages, a 20% revenue increase is typical)

It works because I focus on optimizing the biggest levers in your marketing funnel...

Which then gets the whole thing working like you want – with an effective CAC down close to zero because your LTV is climbing.

The First Big Lever: Testing That Optimizes for Revenue

The testing and optimization piece is sometimes known as Conversion Rate Optimization (CRO.)

You may know CRO as a form of button-color-tweaking.

But the Needle Mover CRO approach is far more than that.

The best way to put it is:

Testing that optimizes for full-funnel revenue. 

Get more information about the Needle Mover CRO System here.

The Second Big Lever: Copywriting

As a copywriter, I can do more powerful testing than tech-based CRO people.

After all, according to landing page builder Unbounce: 

“Across all industries, copy has twice the relative influence to convert over design.”

But in the Needle Mover approach, we won’t just fiddle around with the copy either. We’ll get into formats, offers, and more.

Basically, all the stuff that moves the needle in your business… to lower relative CAC and drive revenue.

Curious about my copy chops? You can check out my copywriting portfolio here.

Your Dedicated Conversion Specialist

Hi, I’m Melanie. The human behind this website.

How do I know what I’m talking about when it comes to testing and optimization?

I owe most of it to my mentor Russ Reynolds. After CMO’ing, copywriting, and copy chiefing for well over a decade (including a stretch with Grant Cardone), he began doing CRO on high traffic funnels.

It all started as a way of introducing greater certainty and better results into the copywriting process.

And it still is.

Fast-forward today, what I’m calling “Funnel CRO” is an art I’ve learned from Russ.

Suitable for any online business with product pages getting at least 500+ visits a day (ideally 1000+), it’s all about turning testing into revenue.

What excites me most is the way Funnel CRO can help you simultaneously:

– Bring more customers into your business
– Lower CAC
– Skyrocket AOV and LTV
– Create the cash reserves you need to scale
– And so much more

Learn more about the Needle Mover CRO System I use.

Looking For a Full Stack Marketer?

Funnel CRO is my big focus right now. But it’s not all I can do. Here are some of the other power tools I use to help grow businesses like yours.

Email Optimization

Email marketing is what I was all-in on before I discovered the Needle Mover CRO System I’m focused on now.  I’m certified as an email copywriter by AWAI and a Klaviyo Partner, and I’m a trained list manager.

Thought it’s not my current focus, it’s still a service I love to provide to the right businesses. Partly because email can be an important complement to your other optimization efforts.

Learn more about my email services here.

Content Marketing Strategy

Need help with SEO content strategy? Well, I don’t talk about it as much anymore, but… I’m an old hand at that stuff too. In fact, it’s something I use actively in 2025 to grow my two businesses.

In case you’re interested, my content writing portfolio is here.

Other Digital Marketing Credentials

In early 2023 I completed CXL’s Digital Marketing mini-degree. That includes training in Google Analytics, Landing Page and Email optimization, Content Marketing Strategy, Account Based Marketing, Project Management, and so much more.

I’m also Hubspot-certified in SEO and Content Marketing strategy, and well-versed in affiliate marketing strategies. As of March 2024, I recently designed and ran a successful Original Research project for a B2B client. (Coming to my portfolio soon.)

I’m also a student of the Automatic Clients low-ticket offer funnel, Offer Publishing with Josh Gavin and Mark Lack, and the Nothing Held Back community online.

What can I say. I’m a true marketing nerd. 🙂

Interested In Working Together?

To discuss your current or future projects, contact me here. I look forward to chatting with you!