Hello, my name’s Melanie. I’m an omnichannel strategist and email copywriter for wellness e-commerce brands.

(Nice to meet you!)

I can help you achieve your business goals by co-crafting the words and strategies you use online.

What brings you here today?

Looking for someone who knows how to get results online?

Good news, you’re in the right place. You’re in capable hands with a proven and professional copywriter and digital strategist.

I invite you to schedule a chat.

If you’d like to learn more about my background and exactly why I’m positioned to help your e-commerce, wellness, fitness, or personal development brand grow, then please keep reading.

“Why should I hire you?”

That’s a great question, actually.

And here’s the answer.

You should hire me because I can help you grow your business and make more money. (And I’m pleasant to work with, to boot.)

Let me tell you a bit about my general approach, training, and niches below. You can always click on my About page if you’d like to learn more about me personally.

Copywriting

As a working copywriter, I’ve come to respect the power of storytelling. The human brain is, very simply, wired for stories. You’ve got to paint a picture, get the images of possibility flowing in your reader… and only then do you move into reasons, features, and handling objections.

You can check out my copywriting portfolio here.

Email Copywriting

As a working email copywriter – I’m here to help you get buttons clicked and credit card details entered.

After spending the past year writing emails for wellness clients, I was certified by the American Writers and Artists Institute (AWAI) as an email copywriter in February 2024.

My copywriting training through AWAI includes email, landing pages, blogging, sales letters, and writing Google ad copy. AWAI is the industry-recognized leader in copywriter training.

I’ve also studied conversion copywriting under Copy Hackers.

Klaviyo

And I’m proud to say that as of 2023 I’m a Klaviyo Partner who’s certified in both the Klaviyo Product itself and email deliverability.

Believe it or not, I actually enjoy setting up flows in Klaviyo… Especially because I know good segmentation and automation helps brands connect effectively with their customers.

Add powerful, persuasive copy and just a touch of design (I’m a minimalist there) and – you’re off to the races!

I’ve also earned Hubspot and CXL’s email marketing certifications, and run my own email list.

Need a reliable hand for help running your email marketing? You know where to turn.

Daily Emails + List Manager

First, I write your emails. Be they daily blasts or automations set up to run while you sleep.

Second, I handle the demands of your Email Service Provider on the back-end. (Especially if it’s Klaviyo.) That means running the tech on the backend, including deliverability, automations, segmentation, etc.

Digital Marketing Strategy

Need help with content strategy? Well, I don’t talk about it as much, but… I’m an old hand at that stuff too.

In early 2023 I completed CXL’s Digital Marketing mini-degree. That includes training in Google Analytics, Landing Page and Email optimization, Content Marketing Strategy, Account Based Marketing, Project Management, and so much more.

I’m also Hubspot-certified in SEO and Content Marketing strategy, and well-versed in affiliate marketing strategies. As of March 2024, I recently designed and ran a successful Original Research project for a B2B client. (Coming to my portfolio soon.)

I’m also a student of the Automatic Clients low-ticket offer funnel and the Nothing Held Back community online.

My Background in Wellness, Fitness, and Personal Development

As far as wellness, fitness, and personal development… Well, these topics have deep roots in the story of my life…

The gist is that after an emotionally difficult young adulthood, I found my way into the full spectrum of holistic modalities.

Over the years, I’ve delved into:

• Qi Gong, acupuncture, and Chinese tonic herbs

• Yoga and Ayurveda

• Herbal infusions and superfoods

• Cutting-edge supplements

• Organic and GMO-free everything

• Guidelines and recipes from the Weston Price Foundation

• Fertility, pregnancy, and post-partum info

• Diastasis recti recovery

• Sound healing

• Meditation

• Fasting, cleansing, and detoxing

• Ecstatic dance

• Christian prayer

• Coaching

• Longevity studies

On top of all that soft “hippie stuff,” I grew up going to gym. From age eight I was cycling, doing the stair machine, step aerobics and reading Shape and Fitness magazines.

Fast forward to today, I’m passionate about strength-training, and I’m slowly working my way through a high performance coaching program based on stoic philosophy.

I even have my own email list devoted to gentle fitness high-performance for creative entrepreneurs.

My Background in B2B

I racked up a few different “past lives” before becoming a copywriter. One of them included doing inbound B2B Sales in the green construction space. Another had me working (indirectly) for NASA’s Jet Propulsion Laboratory in California, translating contracts into Spanish and handling purchase orders.

After that came nearly a decade in New York City, where I studied online marketing while working in catering to pay my bills. Catering events meant I got to be a “fly on the wall” inside numerous auditoriums, meeting rooms, and company office spaces around Manhattan…. fueling my sense of both “who’s who” and “how the world works.”

In 2022, I wrote a series B2B blog posts for client based off my history as an AirBNB host in Brooklyn… and the rest is history. Now, safely ensconced in 2024, I can say B2B content writing is my comfort zone.

Next Steps

You can find my copywriting portfolio here.

Meanwhile, my content writing portfolio is here.

To discuss your current or future projects, contact me here. I look forward to chatting with you!